About us

🧶 About Us – Elsie’s Emporium

Welcome to Elsie’s Emporium, your friendly UK online yarn shop, built on a lifelong love of crochet, knitting and creativity.

We are a proud family-run business spanning three generations — created with love by Mel, alongside her daughter Sharna, and inspired by the youngest member of our family, Elsie, who our shop is named after 💛

Our journey began as a hobby, but crafting has always been part of our story. Mel first learned to crochet and knit at just 8 years old, taught by her grandad. What started as a passion passed down through generations has now grown into Elsie’s Emporium — a place where we can share that same love of yarn with others.

Based in Colwick, Nottingham, we are proud to serve customers across the UK with a carefully selected range of yarns including 4ply, DK, Aran, Chunky and Baby yarn from trusted brands such as YarnArt, Papatya, Cygnet, Knitco and Cicibebe.

💛 More Than Just a Yarn Shop

At Elsie’s Emporium, we believe buying yarn should feel personal.

We don’t just sell yarn — we offer:
🧶 Expert yarn advice
🧵 Project ideas and inspiration
✨ Helpful guidance on what to make and how to use your yarn

Whether you’re a beginner or an experienced maker, we are always here to help you choose the perfect yarn for your project.

🧶 Our Promise

Every order is packed with care, and every customer is part of our growing crafting community.

We are passionate about helping you turn a simple ball of yarn into something truly special — whether that’s a cosy blanket, a handmade gift, or your next creative project.

🌸 Join Our Community

Elsie’s Emporium is more than just a shop — it’s a place for yarn lovers to feel inspired, supported and part of something special.

From our family to yours, thank you for supporting our small UK business 💛